Description
On 20 November, World Children’s Day, Moholy-Nagy University of Art and Design (MOME) and the Hungarian Red Cross will launch their first joint campaign, in the framework of which the two organisations will distribute 100 BABY PACKS to disadvantaged families expecting babies in various areas of the country. The campaign, closing in late January 2021, is intended as the foundation of a longer-term collaboration, which will seek to involve the general population more into assisting underprivileged communities.
The Social Design Research Group of the Design Competence Centre of MOME’s Innovation Centre (MOME IC) launched its MOME Care Packs programme in the spring of 2020. MOME Care Packs are digitally downloadable physical packages that contain essential tools and items for a number of various life situations. The BABY PACK is a Care Pack specifically focused on new-borns. The contents of the pack and the accompanying instructions for use have been compiled with the help of experts and with the professional support of the Association of Hungarian Health Visitors (MAVE).
In order to facilitate extensive use of the Care Packs, MOME and the Hungarian Red Cross have recently signed a cooperation agreement. The aim of the joint work is to use the humanitarian organisation’s professional experience in charitable fundraising to help as many people in need as possible to benefit from the help offered by the packs. The Hungarian Red Cross is contributing to the success of the campaign by preparing 100 BABY PACKs from donations and gradually delivering them to their recipients.
With the help of the Care Packs, Bori Fehér and Janka Csernák Fehér, researchers at MOME Social Design, aim to show that the design toolbox can be used not only to create new fashionable products, but also to re-think and better utilise existing objects. ‘We developed the products with sustainability and accessibility in mind. We help to enable others to help, so people don’t necessarily have to go to the shop to buy new items. With few resources and our own hands, we can also produce the tools that disadvantaged families may need when their baby comes’, they said.
The two organisations are encouraging people who want to help their fellow human beings to make their own care boxes – using the list available at https://segitopakk.mome.hu/ – and support families in their area.
Professional participants of the MOME + Hungarian Red Cross cooperation:
MOME
- Bori Fehér, Head of the MOME IC Social Design Research Group
- Rita Szerencsés, researcher at MOME IC, HUB coordinator
- Janka Csernák, researcher at MOME IC
RED CROSS
- Dóra Ipolyi, youth programme coordinator at the Hungarian Red Cross
- Enikő Bogát, Head of Youth at Hungarian Red Cross
Photo credit: Máté Lakos
